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MODE

CREATIVE DIRECTION  |  BRANDING  |  PRINT

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Going back in time to 1910 to revisit the origins of Chanel as Chanel Modes, with ‘modes’ representing fashion in French and the initial more subversive and rebellious nature of the brand as opposed to the timeless, elegant and proper iconic Chanel we see today.

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MODE, the creation of a new sub-brand under the iconic Chanel umbrella, reimagines Chanel's historic elegance with a modern twist. Targeting fashion-forward individuals in their late twenties to mid-thirties, MODE blends

classy and edgy under one brand with a nod to Chanel’s classic double C logo and monochromatic palette with vibrant neon accents. This infusion of neon introduces a bold, rebellious edge while honoring Chanel's timeless legacy.

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The use of super close-up imagery to bring focus to the finer details - the grungy textures, the model's special moments, to spark curiosity in its audience and beckon them to unfold MODE. 

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